Privacy Policy

We value your privacy

We are committed to safeguarding personal information and using it only as needed to serve you, communicate with you, and improve our products and services. We limit access to personal information to people who need it to do their job.

This Privacy Statement describes how we collect, use, and share personal information in offline, online, and mobile environments. It should be read together with any customer privacy notices and product-specific notices available in our Privacy Center.

1) What personal information we collect

The types of information we collect can vary depending on your relationship with us (customer/prospect, employee/applicant/contractor, or agent/district manager).

A) Consumers (customers and prospects)

We may collect the following categories of personal information:

Personal Identifiers: name, alias, address, Social Security number, date of birth, passport number, unique personal identifier, online identifier, IP address, email address, account name, government ID number, phone number, signature
Personal Characteristics: gender, demographics, medical/health information, convictions, marital status, offspring/family status, driving record, and other physical characteristics
Commercial Information: personal property, insurance policy number, medical/health insurance information, purchased products/services, products/services considered, purchase/consumption history or tendencies
Biometric Information: voice print, photo
Internet or Network Activity: interactions with websites/apps/ads, browser type, electronic communications, IP address, cookies
Geolocation: IP address, physical address, phone number, state/municipality, device/application location data
Audio / Electronic / Visual / Thermal / Olfactory information: call or video recordings, voicemail messages, photos/visual information
Professional and Employment Information: job titles, work history, schools attended, employment status, veteran/military status
Education Information: education/work history, school attended, marital/family status, email, telephone recordings
Inferences: preferences, behaviors, characteristics, trends, predispositions, attitudes, abilities, aptitudes
Sensitive Personal Information: Social Security number, driver’s license/state ID, account login, precise geolocation, bank account number, credit/debit card numbers or other financial information, trade union membership, and your communications with us

B) Employees, applicants, and contractors

We may collect similar categories as above, including (where applicable): identifiers, characteristics (including protected-class-related info where permitted), payroll/tax/banking records, benefits info, work history, performance history, browsing/device data, geolocation, call recordings, education background, inferences, and sensitive personal information (e.g., SSN, ID numbers, account login, precise geolocation, bank account).

C) Agents, district managers, and their staff

We may collect identifiers, personal characteristics, commercial/financial/tax records, biometrics (e.g., fingerprint), device and system usage data (including Farmers® email and system entries), geolocation, recordings, professional licensing/certifications, contract/performance information, education level, inferences, and sensitive personal information (including SSN, ID numbers, account login, precise geolocation, and financial account details).

2) How we use personal information

We use personal information to offer, provide, maintain, and improve insurance products and related services.

A) For consumers (customers and prospects), purposes include:

Provide and manage insurance products and services (marketing, underwriting, pricing, policy service, administration, claims-related services), including the use and development of AI systems and/or automated decision-making tools for these functions
Verify identity, maintain preferences, and communicate with you
Safety and security, including preventing/finding/investigating fraud or illegal activity, and debugging/ensuring system integrity
Analytics, research, and development, including via AI/automated tools
Marketing communications
Quality assurance
Location-based services you request
Apply relevant discounts
Create profiles based on personal information reflecting individual preferences
Comply with laws/regulations and governmental/judicial orders

B) For employees/applicants/contractors, purposes include:

Work-related communications and HR administration (including benefits)
Employment decisions and HR processes, including via AI/automated tools
Safety and security, identity verification, system integrity
Legal and regulatory compliance
Workplace safety, accommodations, health/workers’ comp programs
Training, development, and performance reviews (including via AI/automated tools)
Compensation, reimbursements, and tax reporting
Analytics/R&D for workforce and facilities management (including recruitment, retention, promotions), including via AI/automated tools

C) For agents/district managers, purposes include:

Process commissions and folio transactions
Process applications/appointments and provision system access
Establish communication preferences and contact you
Service or process applications, policies, accounts, or claims
Safety and security, identity verification of system users and callers
Analytics/research/development, including via AI/automated tools
Legal and regulatory compliance

3) Where we get personal information (sources)

We may obtain personal information from:

Directly from you (quotes, claims, policies on our websites/apps, through agents, or call center interactions)
Indirectly from you (geolocation/driving data when using mobile apps, IP address, cookies, device ID from site visits, ads, or mobile app use)
Third-party service providers (consumer reporting agencies, marketing companies, data providers)
Government entities/public records (as permitted by law)

4) Who we share personal information with

We may disclose personal information for business purposes to third-party service providers under contracts that require confidentiality and limit use to the contracted services (or as required/permitted by law). We may also share information as permitted by applicable federal law as described in applicable customer privacy notices.

We may share personal information with:

Companies involved in insurance and related transactions
Agents and brokers
Service providers, including:
- Internet service providers
- Data analytics providers
- Marketing/advertising-related service providers
- Legal, tax, accounting, and similar support providers
- Payment processors
Government entities (including law enforcement and regulators)
Consumer reporting agencies
Insurance support organizations

Categories disclosed in the last 12 months (business purposes)

In the prior 12 months, we may have disclosed the categories listed in Section 1 (identifiers, characteristics, commercial info, biometric info, internet/network activity, geolocation, recordings/visual info, professional/education info, inferences, and sensitive personal info) to the parties above for business purposes.

Sale/Sharing under California law (CCPA)

In the prior 12 months, we have not sold or shared personal information to third parties as those terms are defined by the CCPA.

5) SMS/Text messaging privacy

SMS consent is not shared with third parties or affiliates.
Text messaging originator opt-in data and consent will not be shared with or sold to any third parties, excluding aggregators and providers of text message services (only as needed to deliver texts).
No mobile information will be shared with or sold to third parties for marketing/promotional purposes.

6) How long we retain personal information

We retain personal information as long as reasonably necessary to fulfill the purposes described above and to comply with legal/regulatory requirements and internal procedures.

7) Your California privacy rights (CCPA)

If you are a California resident, you may have the following rights (subject to verification and legal exceptions):

Right to Know / Access

You may request information about our collection and use of your personal information over the prior 12 months, including categories collected, sources, purposes, categories of third parties disclosed to, and (as applicable) specific pieces of information. You may make a verified request for access twice within a 12-month period.

Right to Delete

You may request deletion of personal information we collected and retained, subject to exceptions (e.g., servicing policies, handling claims, setting premiums, compliance obligations, dispute resolution).

Right to Correct

You may request correction of inaccurate information (e.g., name spelling, phone number, address, email spelling).

How to submit a request

Call 1-855-327-6548 Monday–Friday, 8 a.m.–5 p.m. Pacific Time
Submit through our CCPA Web Form (a representative will call within 3–5 days to collect verification details)

Authorized agents

You may use an Authorized Agent. We may require a notarized affidavit (sample available via the CCPA Web Form) or a valid power of attorney.

Verification

Verification typically begins with name, address, phone number, and date of birth, matched to our records. For requests seeking specific pieces of information, you may be asked to sign a declaration under penalty of perjury.

Our response timing

We aim to respond within 45 days, with a possible additional 45-day extension if needed. Responses are provided by mail and cover the 12-month period preceding receipt of the request.

Do Not Sell/Share / Right to Opt Out

We may use cookies/pixels and similar tracking tools; certain uses could be considered a “sale” under CCPA. You can opt out via browser/device settings (including Global Privacy Control) and by managing cookie preferences through “Your Privacy Choices” at the bottom of our webpages (toggle sale/sharing preferences and save).

If we share information for cross-context behavioral advertising, we will update this policy with specific opt-out methods.

We do not share personal information of consumers we actually know are under 16 years of age.

8) Financial incentive notice

The Signal Rewards Sweepstakes promotes awareness of distracted driving and may be considered a financial incentive under CCPA. Participation is also governed by the Signal Terms of Use and Privacy Policy, and TrueMotion’s applicable policies where relevant.

9) AI and automated decision-making notice

We may use AI systems and/or automated decision-making tools to enhance quality and efficiency in operations such as marketing, underwriting, pricing, policy service, administration, and claims.

10) Security and website/app activity

We restrict access to nonpublic personal information to employees who need it, require safeguards against unauthorized access/use, and require confidentiality standards from vendors.

We may use encryption on public portions of our websites and up to 2048-bit encryption on other portions (typically where personally identifiable information is entered).

When you use our websites, we may log IP address, browser/platform type, domain names, access times, referral data, and activity while using or reviewing our site.

11) Cookies, interest-based ads, and location-based services

Interest-based ads may be served based on browsing/app activity, cookies, beacons, or mobile advertising identifiers.
Cookies and web beacons help customize services, measure traffic, and optimize advertising. Information shared for ad measurement may be anonymous/de-identified and not personally identifiable unless you provide identifying info.
Third parties may collect online activity over time and across websites. Data provider cookies can be opted out at aboutads.info/choices.
Location-based services may use GPS/Bluetooth/IP and related tech to estimate location. Unless you consent, location data is collected anonymously in a form that does not personally identify you.

12) Third-party links

If you leave our websites/apps for third-party sites, their privacy practices apply. We are not responsible for third-party privacy practices, even if our name/logo appears on those sites. Please review the privacy statements of sites/apps you visit.

13) Children

We do not knowingly collect personal information from children under 13. If we learn we collected it, we will delete it as soon as possible.

14) Changes to this Privacy Statement

We may update this notice at our discretion and will update it no less frequently than annually. Continued use of our sites/apps after changes are posted means you accept the changes.

15) California privacy rights reporting (as of 12/2025)

Requests to Delete: 157 submitted / 0 completed (whole or in part) / avg. 11.3 days
Right to Know: 97 submitted / 22 completed (whole or in part) / avg. 17 days
Requests to Correct: 4 submitted / 2 completed / avg. 13.4 days
Requests to Opt Out: 3588 submitted / 3588 completed / avg. 1 day

16) Contact us

For questions about this Privacy Statement: 1-855-327-6548